Privacy Policy

1. Introduction

Whisper Vista Limited ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, newsletter, and services.

We are a UK-based company providing investment news and financial analysis services. Our registered office is located at 25 Bishopsgate, London EC2N 3AA, United Kingdom.

2. Legal Basis

This Privacy Policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We process your personal data based on the following legal grounds:

• Consent: When you subscribe to our newsletter or marketing communications
• Legitimate Interest: For website analytics and improving our services
• Contract Performance: To provide services you have requested
• Legal Obligation: To comply with applicable laws and regulations

3. Information We Collect

3.1 Information You Provide Directly

• Newsletter Subscription: Email address, name, subscription preferences
• Contact Forms: Name, email address, phone number, message content
• Comments and Feedback: Any information you choose to share

3.2 Information Collected Automatically

• Technical Data: IP address, browser type, device information, operating system
• Usage Data: Pages visited, time spent on site, referral sources, click patterns
• Cookies: As detailed in our Cookie Policy

3.3 Information from Third Parties

We may receive information about you from publicly available sources, social media platforms (if you interact with our content), and analytics providers.

4. How We Use Your Information

4.1 Primary Uses

• Newsletter Delivery: Sending you investment news, market analysis, and updates
• Website Operation: Providing and maintaining our website services
• Customer Support: Responding to your enquiries and providing assistance
• Content Personalisation: Tailoring content to your interests and preferences

4.2 Analytics and Improvement

• Analysing website usage to improve user experience
• Understanding which content is most valuable to our readers
• Optimising our website performance and functionality
• Developing new features and services

4.3 Marketing Communications

With your consent, we may send you:

• Weekly investment newsletters
• Breaking news alerts
• Special reports and analysis
• Information about new services

5. Information Sharing and Disclosure

5.1 We Do Not Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5.2 Service Providers

We may share your information with trusted service providers who help us operate our website and deliver our services:

• Email Service Providers: For newsletter delivery and marketing communications
• Analytics Providers: For website analytics and performance monitoring
• Cloud Hosting: For website hosting and data storage
• Technical Support: For website maintenance and security

5.3 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy:

• Newsletter Subscribers: Until you unsubscribe or request deletion
• Website Analytics: Up to 38 months
• Contact Enquiries: Up to 3 years for customer service purposes
• Legal Compliance: As required by applicable laws

7. Your Rights

Under UK data protection law, you have the following rights:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your personal data
• Restriction: Limit how we process your data
• Portability: Receive your data in a structured format
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for marketing communications

To exercise any of these rights, please contact us using the details provided in the Contact section below.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information:

• SSL encryption for data transmission
• Secure hosting with reputable providers
• Regular security monitoring and updates
• Access controls and staff training
• Regular data backups and recovery procedures

9. International Transfers

Some of our service providers may be located outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses
• Certification schemes

10. Cookies and Tracking

Our website uses cookies and similar technologies. For detailed information about our cookie practices, please see our Cookie Policy.

11. Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child, please contact us immediately.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting a notice on our website
• Sending an email to newsletter subscribers
• Updating the "Last updated" date at the top of this policy